April 29, 2025

Swedish menswear brand Oscar Jacobson, part of Mellby Gård, acquires fashion brand Filippa K from Novax

Press Release
Swedish menswear brand Oscar Jacobson, part of the family-owned investment company Mellby Gård, has acquired Scandinavian fashion brand Filippa K from Novax—the investment arm of the Ax:son Johnson family—and Filippa Knutsson, the brand's founder. Novax, which held approximately 84% of Filippa K, sold its stake as part of a strategic shift, while Knutsson divested her remaining minority shares. Both brands will continue to operate as separate entities within the same group, with potential for future synergies. The acquisition aligns with Oscar Jacobson’s long-term growth strategy, which combines organic expansion with selective acquisitions. Founded in 1993 and known for its minimalist Scandinavian design, Filippa K has undergone a transformation aimed at restoring profitability. The brand reported revenues of SEK 436m, and the combined group’s revenue is expected to approach SEK 1bn. Schjødt acted as legal sell-side advisor in connection with the transaction.
Transaction announcement
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