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Our values and guiding principles

PE-rooted, data-driven

Founded by a private equity investment professional, our research is powered by data and deal experience.

Forward-led intelligence

We consistently surface opportunities in the making—long before they hit the market.

Investor-first coverage

We focus on what investment professionals need to act decisively—not what sounds good in copy.

Independent and subscription-only

Our model ensures objectivity: no success fees, referral commissions, or sale agendas.

Deep focus, proven reach

We go deep in select markets (Nordics & DACH), gaining traction with leading PE firms—180+ subscribers and counting.

Maximizing relevance

We cut through the noise to deliver a curated, need-to-know feed - enriched with actionable leads - for time-strapped M&A professionals.

Andreas von Buchwald

CEO & Founder

avb@mainsights.io / +45 40 99 38 22

Emil Ohlsen

COO

eto@mainsights.io / +45 22 15 10 03

Momo Berg

Senior Associate

Elias Lundberg

Senior Associate

Anne-Sophie Schieren

Senior Associate

Viel Eger

Associate

Lucas Nötges

Senior Associate

Lucas Kreutzer

Associate

Arjun Muthukamar

Tech Lead

Sahana Giri

User Management

Søren Friis

Chairman