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December 2, 2024

Sponsor Capital acquires online local directory platform Hitta.se from Sprints Capital at a price of SEK 400m

Finnish private equity firm Sponsor Capital has acquired Hitta.se, a Swedish online local directory platform that helps visitors find relevant information about companies, people, and places. The seller is primarily Sprints Capital, with founders Pierre Siri and Henrik Persson, who have been the main owners of Hitta.se since 2017. The purchase price amount to SEK 400m, implying an estimated EV/EBITDA (2023) of 9.5x. Sponsor Capital acquired Fonecta earlier this year, which is the Finnish equivalent of Hitta.se. Hitta.se reported revenues of SEK 237m and an EBITDA of SEK 42m in 2023. NKP | M&A Insights first reported Hitta.se as a likely exit candidate in October 2022, followed by an update in March 2023 that Sprints Capital had mandated Bryan, Garnier & Co to explore exit options. In June 2024, NKP | M&A Insights reported that Sprints Capital were to relaunch its exit process for Hitta.se.
Breakit
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June 19, 2024

Update: Sprints Capital is preparing to relaunch the exit process for online local directory platform Hitta.se in H2-2024, according to sources (NKP Proprietary)

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NKP | M&A Insights Proprietary
Headline from pre-deal coverage in M&A Insights
October 31, 2022

Company to watch: Hitta.se, a portfolio firm of Sprints since 2017, projects revenues of approx. SEK 250m with EBITDA of SEK 55m in 2022E - ownership options are likely to be explored in the near-medium term acc. to sources (NKP Proprietary)

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NKP | M&A Insights Proprietary
Pre-deal coverage in M&A Insights
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