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February 24, 2025

"The Platform Group AG" acquires 100% of outdoor and knives online retailer Herbertz to expand its online retail presence into the outdoor and leisure space

German software company, The Platform Group AG, has acquired Herbertz GmbH, a Solingen-based company specializing in the online distribution of outdoor products and specialty knives. The acquisition involves a 100% stake, previously owned by Swiss Commerce Group. The transaction, structured as an asset deal, is expected to close in early March 2025. The Platform Group AG is a German company specializing in providing software solutions for online platforms across various industries. Founded in 2012 with the launch of Schuhe24.de, the company has expanded its reach to over 30 platforms in more than 25 sectors, including fashion, furniture, pharmaceuticals, machinery trade, dental technology, and luxury fashion. This strategic move aims to expand The Platform Group's presence in the outdoor products sector by leveraging Herbertz's established logistics and online sales capabilities. In 2022 Herbertz reported gross profits of EUR 6.5m.
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