Extract from our daily coverage

Not including our proprietary coverage
January 21, 2026

Paragon Partners acquires Baldur Garten, a specialised B2C online retailer for plants, bulbs and seeds

Private equity firm Paragon Partners has acquired Baldur Garten, a German direct-to-consumer e-commerce platform for garden plants and supplies. Baldur Garten operates a fully integrated e-commerce model complete with warehousing, logistics, customer service and in-house content production, offering over 1,500 products to more than one million customers annually in the DACH and Benelux regions. The acquisition will support the company's pan-European growth strategy and potential future acquisitions in the expanding online plant retail market. The deal marks Paragon's continued investment in digitally-focused mid-sized companies with strong market positions. In August 2025, NKP | M&A Insights provided a proprietary update on the sales process, noting that Houlihan Lokey had been appointed to manage the proceedings, followed by a November update that IMs were expected soon, with Baldur Garten reportedly marketed off 2025E revenues of EUR 65m and an EBITDA of EUR 15m.
Press Release
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November 4, 2025

Update: the Houlihan Lokey-advised sales process of Baldur Garten, a specialised B2C online retailer for plants, bulbs and seeds, is reportedly kicking off soon with IM distribution expected this month, marketed off 2025E revenues of EUR 65m and an EBITDA of EUR 15m - acc. to sources (NKP | M&A Insights Proprietary)

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NKP | M&A Insights Proprietary
Headline from pre-deal coverage in M&A Insights
August 27, 2025

Houlihan Lokey is currently guiding a sales process for Baldur Garten, a specialised B2C online retailer for plants, bulbs and seeds, marketed off 2025E revenues of EUR 65m and an EBITDA of EUR 15 - acc. to multiple sources (NKP | M&A Insights Proprietary)

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NKP | M&A Insights Proprietary
Pre-deal coverage in M&A Insights
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