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November 14, 2024

NEA Partners-backed Euroflorist acquires UK-based Serenata Flowers amid future IPO plans

Breakit
NEA Partners-backed Euroflorist has announced the acquisition of UK-based online florist Serenata Flowers for approximately GBP 4.5m, marking a significant step in its growth strategy. The acquisition strengthens Euroflorist's position in the UK, its largest market, and is part of a broader plan to expand through acquisitions in existing markets like the Netherlands, Germany, and Belgium. CEO Magnus Silfverberg revealed that this move aligns with Euroflorist's long-term goal of going public, with a potential IPO anticipated in a few years. Additionally, Euroflorist has secured commitments from bondholders to extend the maturity of its bonds by two years, pending approval. Euroflorist was previously owned by PE firm Litorina until 2021 when it was acquired by an investor consortium comprising a.o. NEA Partners and CEO Magnus Silfverberg.
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Transaction announcement
Originally surfaced by NKP | M&A Insights as:
September 27, 2021

Litorina prepares for dual-track exit process for its portfolio firm since 2007, flower retailer Euroflorist following 59% year-on-year organic growth in 2020, and has mandated Carnegie for the efforts (NKP Proprietary)

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NKP | M&A Insights Proprietary
Early coverage by NKP | M&A Insights (headline)
February 19, 2021

With a pandemic-driven boom in online flower sales and a recent early redemption of bonds, Litorina is expected to push ahead with an exit of Euroflorist acc. to sources - LTM EBITDA of SEK 192m (NKP Proprietary)

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NKP | M&A Insights Proprietary
Early coverage by NKP | M&A Insights (headline)
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