<- All M&A News
April 21, 2023

Italian marketing technology firm Jakala acquires Findos-backed FFW, advised by Carnegie - A process covered by NKP since early August 2022

Press Release
In an exclusive Company to watch NKP proprietary on 5 August 2022, NKP first highlighted FFW as an upcoming exit candidate and we have since covered the Carnegie-led exit process on multiple occasions. In our most recent reporting on 10 March 2023, we reported that NBOs were recently submitted, with the process now progressing into the due diligence phase and final bids due around Easter. Now, it has been announced that the German capital fund Findos divests all shares in FFW to Ardian-backed Jakala, a leading Marketing technology firm in Europe. Founded in 2000, FFW is a global lead agency for customer-centric platforms that helps multinational brands define, build, optimize, and support their digital assets to drive positive impact through technology, strategy, and creativity. The target firm reported revenues of DKK 587.2m (+53.5% YoY) with EBITDA of DKK 116.4m in FY22. The financials of the deal have not been disclosed, but acc. to the news outlet Borsen, the transaction values C
Please log in to see all details
Transaction announcement
Originally surfaced by NKP | M&A Insights as:
March 10, 2023

Update: The exit process for Findos-backed FFW progresses to the second phase following recently submitted indicative bids, Carnegie advising (NKP Proprietary)

[log in to app.mainsights.io to read the full analysis as it was originally presented]
NKP | M&A Insights Proprietary
Early coverage by NKP | M&A Insights (headline)
August 5, 2022

Company to watch: Findos-backed FFW, a Global lead agency for customer-centric digital platforms, grows revenue to DKK 422m with pro-forma EBITDA of ~85m in FY21 - strong current trading prompts Findos to consider an early exit acc. to sources (NKP Proprietary)

[log in to app.mainsights.io to read the full analysis as it was originally presented]
NKP | M&A Insights Proprietary
Early coverage by NKP | M&A Insights (headline)
Log InRequest a Trial

FAQs

Answers to questions you might have about M&A Insights from NKP.

What does M&A Insights do?

Established in 2018 by a former private equity investment professional, NKP | M&A Insights is an independent intelligence provider serving investors and advisory firms active in private M&A markets.

We deliver proprietary, subscriber-only coverage of live and emerging M&A situations, supported by structured data on historical transactions, ownership developments, and valuation benchmarks.

Who is M&A Insights for?

NKP | M&A Insights serves professional participants across the M&A ecosystem who rely on early, accurate market intelligence.

Our subscriber base includes private equity funds, direct lenders, investment banks, corporate finance boutiques, law firms, audit and advisory firms, strategy consultancies, and transaction insurance providers.

How is M&A Insights different from traditional providers?

NKP’s coverage differs from traditional providers along three dimensions: breadth, timing, and analytical approach.

First, we surface materially more relevant live situations by relying primarily on non-public sources and systematic signal monitoring, resulting in several times higher coverage density across sectors and size tiers within the markets we cover.

Second, situations are typically identified and verified at an earlier, pre-process stage, providing subscribers with earlier visibility than public or transaction-driven channels.

Finally, NKP is built by and for investment professionals. Our team’s financial background - and the firm’s origins in private equity - are reflected in an investor-centric, data-driven research model focused on decision-useful insight rather than journalistic reporting.

​Which markets does M&A Insights cover?

NKP focuses on proprietary M&A intelligence across the Nordics, DACH, and UK & Ireland, primarily covering lower mid-market and larger transactions.

On average, we surface 4–6 new actionable opportunities per weekday across these markets, typically several months before they reach public or traditional M&A news channels.

Our coverage spans live, coming, and paused processes, supported by structured historical transaction data and valuation benchmarks to provide context alongside timing signals.

Where does M&A Insights gets its information from?

NKP is a primary intelligence platform focused on non-public M&A processes across Northern Europe.

Our coverage is built through a combination of bilateral primary sources - including company owners, investors, and intermediaries - continuous monitoring of market signals, and internal verification and enrichment prior to publication.

We operate with strict source protection standards and never disclose sources without explicit permission.

What is the business model of M&A Insights?

NKP operates on a pure subscription model. Clients pay a fixed annual fee for access to our intelligence platform and coverage.

We do not charge for editorial coverage, receive referral or success fees, or participate in transactions. This structure ensures our incentives are aligned solely with delivering high-quality, decision-useful intelligence to our subscribers.

​Where is M&A Insights based?

NKP is headquartered in Hellerup, Denmark.

Our team combines native language capabilities with financial and analytical backgrounds, supporting our deep regional focus across Northern Europe.

How do I access the M&A Insights platform?

Access to NKP | M&A Insights is provided through an active subscription. Subscribers receive daily email coverage and have personal login credentials for the platform.

If you already receive our daily emails, you can access the platform at app.mainsights.io. If needed, credentials can be recovered via the “Reset password” function on the login page.

If you are unsure whether your organisation has an active subscription, or require assistance with access, please contact support@mainsights.io

What does the pricing look like?

NKP | M&A Insights is offered on a subscription basis, with pricing determined by team size and footprint.

Subscriptions are tailored to professional users. Trial access may be offered in select cases upon request.

What if I want to share information with NKP about a company or transaction?

We welcome relevant information relating to private M&A activity.

You may contact us via the form on our Contact page or by emailing research@mainsights.io. We treat all communications confidentially and do not disclose sources without explicit permission.

How do advisors submit transactions for league tables?

Advisors may submit completed transactions for league table inclusion by emailing advisors@mainsights.io.

Submissions should include the advisor’s role (e.g. sell-side corporate finance), the target company name and country, and deal value where available. Supporting details can be provided in spreadsheet format.

We typically acknowledge submissions within 24–48 hours.

Interested in access?

NKP | M&A Insights is available to professional subscribers across private equity, advisory, and related fields.
Request Trial