June 27, 2025

EQT sells majority stake in Swedish luxury brand Eton to private investor consortium

Press Release
EQT (publ.) has announced the sale of its majority stake in Eton, a Swedish luxury menswear brand, to a consortium of private long-term investors. The transaction marks a new chapter for Eton, which has expanded its omnichannel capabilities and product portfolio under EQT's ownership. The new consortium aims to continue building Eton's global presence and brand strength. The management team, led by CEO David Thörewik, will remain in place to drive the company's strategic direction and growth. Eton reported 2023 net sales of SEK 910 with an EBITDA of SEK 90m. NKP | M&A Insights reported in February 2024 that EQT was planning to launch its exit process for Eton with Carnegie and Citi advising on the process.
Transaction announcement
Originally surfaced by NKP | M&A Insights as:
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February 28, 2024

EQT plans to (re)launch the exit process for premium men’s shirt brand Eton in 2024 - Carnegie and Citi are (still) advising on the process which is currently in a preparatory stage (NKP Proprietary)

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NKP | M&A Insights Proprietary
Early coverage by NKP | M&A Insights (headline)

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NKP | M&A Insights Proprietary
Early coverage by NKP | M&A Insights (headline)

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