Excerpt from our non-proprietary historical coverage
August 25, 2025

Canada-based Volaris Group acquires Maze Feedback, a SaaS company providing customer experience software to retailers

Press Release
Volaris Group, part of Constellation Software (publ), has acquired Maze Feedback, a Norway-based SaaS company providing customer experience software to retailers in the Nordics and the UK. Founded in 2005, Maze Feedback translates CX data into actionable insights to improve store performance, staff engagement, and sales, serving over 10,000 stores across sectors including fashion, grocery, pharmacy, and opticians. The company will continue to operate independently under CEO Frode Berg, reporting to Janni Løber Zesach within Volaris’ Ulsted Portfolio. The acquisition strengthens Volaris’ portfolio of vertical market technology companies and supports continued growth through shared expertise and data-driven solutions. In late 2022, NKP | M&A Insights exclusively reported that Maze Feedback was being prepared for a sale with Alpha Corporate Finance.
Transaction announcement
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Opportunity originally surfaced by NKP | M&A Insights as:
January 27, 2023

Maze Feedback in final stages of Alpha Corporate Finance-run majority sale acc. to sources – a process first covered by NKP in November 2022 (NKP Proprietary)

[log in to app.mainsights.io to read the full analysis as it was originally presented]
Source: NKP | M&A Insights Proprietary
Early coverage by NKP | M&A Insights (headline)
November 14, 2022

Privately owned Maze Feedback, a combined staff training and customer feedback collection app, is being prepared for a sale in a process advised by Alpha Corporate Finance according to multiple sources (NKP Proprietary)

[log in to app.mainsights.io to read the full analysis as it was originally presented]
Source: NKP | M&A Insights Proprietary
Early coverage by NKP | M&A Insights (headline)

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Established in 2018 by a former private equity investment professional, NKP | M&A Insights is an independent intelligence provider serving investors and advisory firms active in private M&A markets.

We deliver proprietary, subscriber-only coverage of live and emerging M&A situations, supported by structured data on historical transactions, ownership developments, and valuation benchmarks.

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Our coverage is built through a combination of bilateral primary sources - including company owners, investors, and intermediaries - continuous monitoring of market signals, and internal verification and enrichment prior to publication.

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NKP is headquartered in Hellerup, Denmark.

Our team combines native language capabilities with financial and analytical backgrounds, supporting our deep regional focus across Northern Europe.

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